A merchant at heart, Kristin brings more than 20 years of experience spanning entrepreneurship, retail buying and private label sales. From owning an independent boutique to buying design partnerships at Target and driving growth for key vendor partners, she has built a rare, 360-degree perspective on the retail business.

Birk was previously a 12-year CMO at Fetch, scaling the tech company from sub-10 employees to over 1,000, pre-revenue to an annual run-rate of over $750M, and zero users to over 13 million Monthly Active Users. He’s a builder who knows how to operate with speed.

Jen is a creative executive with more than 25 years of experience building and scaling fashion and lifestyle businesses. She has led multimillion-dollar product categories, developed global design and sourcing operations, and built high-performing creative teams. Her rare ability to connect creative vision, commercial strategy, and execution allows her to transform strong ideas into scalable, market-ready products.